So you’ve heard of Stussy and their iconic streetwear style but want to know more about the brand and how it got started? Stussy began as a small t-shirt company in 1980 founded by Shawn Stussy, a surfer, and designer from Laguna Beach, California. Using his signature style, Stussy started making handcrafted t-shirts and shorts to sell to his friends. Little did he know he was launching what would become one of the most well-known streetwear brands in the world.
Through word of mouth and Stussy’s laidback SoCal Stussy official Store style, the brand grew from a small operation into an international streetwear powerhouse. Known for their graphic t-shirts, snapback hats, and casual shorts and hoodies, Stussy’s brand became a symbol of cool and represented a lifestyle of surfing, skating, and hip-hop culture. Over 40 years later, Stussy is still delivering the same irreverent and rebellious spirit that shaped its early days. From Laguna Beach to London, Stussy’s iconic streetwear style has spread around the globe.
The Origins of Stussy’s Iconic Streetwear Style
Stussy started as a clothing brand in the 1980s that embodied the surf and skate culture of Southern California. Shawn Stussy, a local surfboard shaper, began making tees and shorts featuring his now iconic signature logo to sell to friends.
Word spread and Stussy’s cool, laid-back streetwear style gained popularity. Shawn began selling his gear in local surf shops, then opened his first retail store in Laguna Beach. This allowed him to expand into other clothing like jackets, sweatshirts, and hats.
The 90s and International Expansion
In the 1990s, Stussy started gaining major attention. The brand cultivated a following among hip-hop artists, skaters, and street culture enthusiasts. Stussy began partnering with influencers and athletes to promote their gear. They also launched their first global campaigns and opened stores in New York, London, and Tokyo.
Stussy’s success came from its ability to tap into underground cultures and spread globally before the internet. They made high-quality, comfortable clothes that embodied a casual Californian stussy official Shop lifestyle. This aspirational brand image and its signature style elements like the logo, graphics, and varsity jackets have endured for decades.
Today, Stussy has over 60 stores worldwide and continues to produce iconic street fashion. They frequently collaborate with other brands and have inspired countless other streetwear labels. But at its heart, Stussy still embodies that original vision of creative, carefree surf culture that Shawn Stussy started back in the 80s.
Official Stussy’s Most Popular Designs and Collaborations
Official Stussy has collaborated with some iconic brands over the years and released designs that have become instantly recognizable.
Their team-up with Adidas in 2016 resulted in a collection featuring the classic Stussy S logo and Adidas’ signature three stripes. The black and white styles were bold yet minimal, perfect for that sporty streetwear vibe.
Stussy’s collabs with Nike, like the Stussy x Nike Air Max 95, are always highly anticipated. Their recent Air Force 1 model featured the Nike Swoosh logo and Stussy’s signature typeface for a slick and stylish look.
The Stussy x Champion capsule collection included t-shirts, hoodies, and crewnecks featuring a mashup of the Stussy script logo and Champion’s iconic C logo. The vintage-inspired designs in bright colors were playful yet still retained that classic street style.
The North Face
The North Face is another brand Stussy has worked with to create outerwear essentials like coaches’ jackets, pullovers, and lightweight down jackets. Their recent Nuptse jacket collaboration even featured The North Face’s popular 1996 Nuptse jacket silhouette with Stussy’s signature puffy sleeves.
Stussy has built a reputation for these creative partnerships and product designs that blend the brand’s signature laid-back SoCal vibe with the distinctive style of each collaborator. The limited drops always stir up buzz and tend to sell out quickly, so keeping an eye on Stussy’s latest collaborations and getting in fast is key. Their team-ups have produced some of the most iconic streetwear pieces that have endured the test of time.
How to Style Official Stussy Pieces for a Streetwear Look
To achieve an authentic streetwear look with your Official Stussy pieces, focus on styling them in an effortlessly casual way.
Layer for an urban vibe
Official Stussy designs pair well with other streetwear brands. Try layering an Official Stussy t-shirt or long sleeve under a loose-fitting hooded sweatshirt, denim or canvas jacket. Finish the look with a fitted cap and you’ll be styling.
For a stylish athletic take, match an Official Stussy shirt with jogger pants or shorts and a zip-up hoodie. Top it off with a snapback cap and high-top sneakers.
Keep the bottoms casual
Opt for casual bottoms like cuffed denim jeans, joggers, cargo pants, or chino shorts. Roll up or cuff the hem for an intentionally undone appearance.
Accentuate with accessories
Accessories complete the streetwear style. A fitted cap, preferably with a flat bill, is a must. Other options include a belt bag, watches, and bracelets. For an urban edge, add a pair of earbuds or stylish headphones around your neck.
Kick it with the right shoes
Finish off your Official Stussy outfit with a pair of stylish sneakers, like high-tops, low-profile or retro sneakers. For extra street cred, consider limited edition or collectible models from brands like Nike, Adidas, or Vans.
By following these tips, you’ll be well on your way to rocking an authentic streetwear look with your Official Stussy gear. Mix and match pieces in a way that suits your personal style and you really can’t go wrong. The most important thing is to have fun with it!
So now you know the story behind one of streetwear’s most iconic brands. Stussy has been pushing the envelope of casual fashion for decades and popularizing trends that are now mainstream. Their collaborations with other brands have produced grails that sell out instantly and are coveted for years. Stussy’s impact on culture can’t be overstated. They were instrumental in spreading hip-hop and skate fashion from niche to popular and global. From bold graphic tees to classic varsity jackets, Stussy’s style is forever young yet timeless. If you’re looking for casual pieces with an irreverent and rebellious spirit, you can’t go wrong with anything from the OG streetwear brand, Stussy. Their iconic logo says it all.